Speaker Bio: Allyse Denmark

Allyse Denmark
Internal communications senior manager
Cox Enterprises

Session 2 (Friday, 11:00 a.m. – 12:00 noon)
How to Communicate with a Large Work Force

How does one of the nation’s largest media companies communicate with a 66,000 person workforce?

With today’s ever-changing corporate environment, it’s important to be more nimble than ever when communicating to employees. Cox Enterprises, one of the nation’s largest media companies and providers of automotive services, is an employer of choice with more than 66,000 employees. Getting the message right for an enterprise of this size requires strong messaging, alignment, and an understanding that one size doesn’t fit all when it comes to communicating to employees. Allyse Denmark, Sr. Manager of Internal Communications at Cox Enterprises will present detailed examples of how to harness the 5 Pillars of Corporate Communications that will keep your messages resonating, employees engaged and your internal clients happy.

About Allyse Denmark:
For nearly 20 years, Denmark has focused her career on developing internal and external marketing and communications strategies and campaigns. In her current role, she is responsible for brand management and leading a team of internal communications professionals to position Cox as an employer of choice in retaining and attracting employees. She develops communications programs for the company’s 66,000 employees on all aspects of HR communications, merger and acquisitions, and other business initiatives. She has a BA from Michigan State University and graduated from two executive education programs at Georgia Tech receiving a certificate in management and in advanced leadership.  Denmark is a member of the Public Relations Society of America (PRSA) and International Association of Business Communicators (IABC).  She has held board positions with the IABC and has been leading the IABC Atlanta Employee Communications Special Interest Group for since 2005.