Speaker Bio: Donna Longino

Donna Longino
Public relations manager
UPS

Session 1 (Friday, 9:45 a.m. – 10:45 a.m.)
An Insider’s Look: Big Brown Takes on Social Media

An inside look at the emerging social media program at the world’s largest package delivery company. Learn how UPS:

• Neutralized a competitor’s social media attack,
• Addresses negative chatter about delivery services, and
• Uses its corporate blog to redirect online conversations.

About Donna Longino:
She brings more than 20 years of professional perspective to her public relations role at UPS. Her prior experience spans marketing and communications management functions at several high-tech companies, from start-ups to AT&T.