Speaker Bio: Gerard Braud

Gerard Braud
CEO
Braud Communications

Closing Keynote (Saturday, 11:00 a.m. – 12:15 p.m.)
When “It” Hits the Fan: Effective Communications for Critical Times

Forget all of your efforts to establish Social Media, employee engagement and change management. Because when “It” hits the fan, a single verbal blunder by a spokesperson renders it all for naught.

New research by IABC indicates that while members focus on the latest online tools, most give little attention to building the verbal skills of executives, which as BP learned, has the ability to do immense damage.

In this closing keynote you will learn:

• Why tried and true beats shiny and new.
• Shocking results of how IABC members fail to claim their seat at the table.
• Secrets to taking spokespeople from okay to flawless in interviews.
• Practical steps you can take to reach out to your executives.

About Your Speaker:
Gerard Braud (pronounced Jared Bro) is the author of Don’t Talk to the Media: 29 Secrets You Need to Know Before You Open Your Mouth to a Reporter. He is recognized as a leading authority on media training and crisis communications. For 15 years he was on the front line of breaking news, with affiliate reports seen around the world on CNN, NBC, CBS and the BBC. Since 1994, companies on 5 continents have turned to Gerard for media training and crisis communications plans.