Speaker Bio: Ibrey Woodall

Ibrey Woodall
VP Web Communications Services
Business Wire

Session 2 (Friday, 11:00 a.m. – 12:00 noon)
Online Newsrooms with Social Media Interaction

The online newsroom is the starting point for all communications. It is used as a central headquarters to harbor everything that is produced to market your news, encompassing all audiences – traditional and new alike. The online newsroom is a proven tactic for media relations and more.

During this session, attendees will explore:

• Essential elements of an online newsroom,
• Mistakes made in an online newsroom,
• Online newsrooms and social media interaction, and
• How to begin creating an online newsroom.

About Ibrey Woodall:

She is considered a foremost expert in online newsrooms with involvement in launches for AAA, CIGNA, Disneyland Resort, PRSA, Prudential Financial and Scripps Networks. An active speaker and writer, Woodall has been published in PR Tactics, PR Week, Daily Dog and IR Alert.