Speaker Bio: Jerry Bignoti

Jerry Bignoti
Media strategy director
McKesson Provider Technologies

Session 7 (Saturday, 9:45 a.m. -10:45 a.m.)
Using Online Video to Make a Big Company Feel Smaller

This presentation shows how a Fortune 15 company uses online video to communicate from the C-Suite to the cubicle. Examples in this session include how executives use video to spread their message to the employee base as well as driving customer attendance at company-sponsored events. This session will cover the process as well as the tools used.

About Jerry Bignotti:

He combines 15 years in broadcasting with 17 years in interactive multimedia to create sales tools, manage large customer events and lead a variety of interactive marketing efforts for the division of McKesson that makes software solutions for healthcare.