Speaker Bio: Johna Burke

Johna Burke
Senior Vice President
Burrelles Luce

Session 4 (Friday, 3:00 p.m. – 4:00 p.m.)
Four Generations of Audience, Four Generations of Media — One Approach to Media Measurement

Learn communication tactics that bridge the generation gap. In her presentation, Burke will offer suggestions that public relations practitioners can use to best communicate with each of the following generations:

• Traditionalists. Born before 1946, traditionalists were shaped by the Great Depression, World War II, and the Korean War.
• Boomers. Born 1947 to 1964, these consumers came of age during the civil rights movement, the sexual revolution, the Cold War, Vietnam, and the assassinations of prominent national figures.
• Generation Xers. Born 1965 to 1976, they have lived through significant world events and changes such as Watergate, the 1970s energy crisis, women’s liberation, the first Gulf War, and the falls of the Berlin Wall and the U.S.S.R.
• Millennials. Born 1977 to 1989, these consumers have witnessed 9/11, the Oklahoma City bombing, deadly school shootings, and the impeachment of a president.

About Johna Burke:
Prior to joining BurrellesLuce, Burke was director of public relations and investor relations for U-Haul International. She served as chairperson of IABC’s Southern Region in 2008-2009 and is a member of the Public Relations Society of America.