Mark Schumann
Past Chair
IABC International
Session 6 (Saturday, 8:30 a.m. – 9:30 a.m.)
Communications 2020: Future of the Profession – a view of the future of the communication profession and what will be required of people in the profession
Where will the communication profession be in 2020? What will challenge us? Surprise us? Baffle us? And what skills and experience should we develop the next ten years to be ready? Gaze into the crystal ball of our profession and check out what steps you need to take to get ready.
About D. Mark Schumann, ABC:
He is the immediate past chair of IABC, and the former global communication practice leader of Towers Perrin. An Accredited Business Communicator, he is the winner of 17 Gold Quill Awards and the co-author of Brand from the Inside and Brand for Talent. He is currently working on a new book, The New Corporate Communicator, and, in his spare time, writes film reviews for a network of newspapers in New England as The Reel Dad®.