Speaker Bio: Shelley de Villiers

Shelley de Villiers
Global Brand Director, Juice
The Coca-Cola Company

Session 4 (Friday, 3:00 p.m. – 4:00 p.m.)
Power of Design in Building Global Brands

Design has the power to build value for our brands when leveraged appropriately. People are generally willing to pay more for things that are easier to use and look great. And we create competitive advantage when we design to fully leverage our scale and the equity of our brands. We believe that when we get it right, design can help drive leadership in culture and in the marketplace. This session will outline some key design principles needed to build global brands and share case studies to bring the theory to life.

About Shelley de Villiers:
Fifteen years ago at Proctor & Gamble South Africa, de Villiers started her marketing career. She spent more than seven years working across Africa on Proctor & Gamble’s heath and beauty care portfolio and key customer marketing programs. She joined The Coca-Cola Company in South Africa in 2003 working on Sprite and Fanta brands before moving to the United States. She has held several global marketing roles across brands such as Sprite and Juice. Her key responsibilities have been in the area of global design and visual identity development, communication campaigns and media innovation.