Speaker Bios: Cyndy Hoenig and Heather Lytle

Cyndy Hoenig and Heather Lytle
Owners
H&L Media Partners

Session 2 (11:00 a.m. – 12:00 noon)
Trust Me: Using Social Media and Public Relations to Create Brands
People Know, Like and Trust

It is no secret that consumers buy from brands they know, like and trust.

In this session, learn:

• to leverage your online presence to create powerful communities around your brand;
• to establish yow expert status, and use a strategic blending of PR and social media to become the brand everyone is talking about – online and off;
• to get publicity from your new expert status;
• to build relationships with influencers that matter; and
• to convert relationships into revenue.

About Cindy Hoenig and Heather Lytle:

PR strategist Cyndy Hoenig and social media specialist Heather Lytle combine their 25 years of experience and unique generational perspectives to provide training on building and maintaining effective PR and social media campaigns. Their eBook 550 PR, Marketing & Social Media Tips has become a must for business professionals.